If you have the best marketable products or services on hand or within reach, setting up an e-commerce store would be a good option to make money online. However, you should prepare yourself, body, mind, and soul, to devote efforts and resources to not only keep your site running but make and increase sales.
You would have to remember why you’re setting up an online store, to make sales and prosper. Otherwise, you should invest your time and effort somewhere else.
Because it is a numbers game, you would have to multiply your efforts into folds, or at least strategically manage your site to boost income. The only time you should stop caring about it is when you’re passively earning millions.
To make this happen, you should never forget the magic of conversion rate optimization. Don’t settle for the mediocre and don’t allow your site to be on the average. We’ve prepared three tips on how you can make most out of your conversation rates and improve your sales in no time.
1. High Image Quality
Since your business is an online store, people are expecting to visualize what they would be getting with the purchase. While you may have the best descriptions, it still matters to the customer to see what they’ll be ordering. In fact, you can still sell products with images of the item and its price, even without any description and never the other way around.
You must remember that images play a significant role in the conversion rate optimization. Hence, make good use of high-quality images to lure buyers into purchasing products. Also, show as many elements of the products as you can. The more photos available, the better.
Don’t rely on stock photos if you can. Take pictures of your products highlighting their different elements and angles. Use high-quality cameras when taking pictures and have someone retouch these photos professionally, when needed. Avoid pixelated images as they would look cheap and low-quality.
If your items come in a box or specialty packaging, capture images of the product in and out of its case, which will provide a more vivid picture of what customers will be getting right at their doorsteps.
2. Make it Customizable
Who wouldn’t like a product that can be personalized and make it look unique and not mass-produced? Almost no one. Everyone would like to have something they can consider exclusive to them, as these items bring some sense of pride.
Increase your revenues by providing your customers the option and capability to personalize your products. These buyers will be willing to pay more for something extra. This process creates loyalty to your brand while you reap higher revenues and minimized costs.
If your products cannot be customized by itself, through minor personalization tricks like engraving or labeling, don’t worry. You may also create a similar atmosphere by letting your buyers pick different designs or items to make it a set. That’s the time that you give them a significant discount for their personalized bundle.
3. Ship Items Free
Online shoppers find themselves willing to spend more on items that come with free shipping. It’s like a chant that makes customers add more to their carts. After all, recent studies show that buyers consider free shipping a top priority when buying, and even selecting vendors to use.
Your items before shipping and handling may cost competitively compared to physical stores, but having to pay hefty amounts to have them delivered to your client’s doorstep is downright discouraging, on the buyer’s viewpoint.
You have options on how to make this even possible, without your company or shop shouldering that price tag. You can subtly force consumers to come up with a quota before you waive shipping fees.
Example, if your e-commerce store sells wonder pain relief from CBD oil and similar products, you can strategically ask your buyers to accumulate a minimum $75 purchase to qualify for free s&h costs. You may also choose to go zero shipping on all orders by adding up the value to your asking price.
Follow these tips when boosting sales for your online shop. Remember you would have to step it up against your competition, especially that online shopping is now going mainstream more than ever.
Don’t make your online shop a catalog of others. Make customers want to buy these products from you, right then and there. After all, you e-commerce shop is your business.